Glide Consulting: Transport Marketing solutions


	Stepping into the passengers shoes to understand passenger information requirements Client: Transport for London We recently used our experience in the psychology of travel planning to help Transport for London (TfL) gain an insight into what passengers might think, feel, want and need during a typical journey. Working with TfL and Creative Environmental Networks (CEN) on the EU-funded ASTUTE project we coached CEN to develop a personalised travel planning tool for an individuals journey to work. By stepping into the shoes of a potential traveller we were able to demonstrate the key issues that are faced and highlight solutions to walking as an alternative to the private car. We used our research experience to show the limitations of human reasoning, learning, navigation and information use in a simple, interactive way.
	A refreshing new look for the Transport Planning Society Client: Transport Planning Society Glide recently undertook a re-branding of the Transport Planning Societys (TPS) communication outputs, including a redesign and editorial overhaul of the bi-annual magazine, All Change, the design of a monthly events email bulletin and the redesign of headed paper, compliment slips and flyers. The re-branding gives TPS a fresher, younger look, which cements its position as a modern, dynamic, forward-looking society. Glide is also working closely with TPS on a forthcoming membership recruitment campaign, which has involved the design of a new membership brochure to communicate to transport planning professionals the many benefits of joining.
	Developing effective transport communication strategies Client: Reading Borough Council Glide is working with Reading Borough Council on the creation of a variety of transport communication strategies including an over-arching transport strategy communication plan for the council. Other strategies include a communication plan to help manage in a positive way the flow of information to residents about significant changes to the town’s traffic gateway, Junction 11 on the M4. We have also produced a communication strategy for demand management that includes the promotion of public transport, and prepared a bus information (travel information and marketing) strategy which sets out the user-based research and a comprehensive plan to deliver public transport information at all stages of a passengers journey.

	Developing a customer-focused marketing strategy to improve a Travel Centre Client: Nottingham City Transport With our knowledge and understanding of public transport user needs, our recent project with Nottingham City Transport (NCT) involved a study to review and make recommendations to improve their Travel Centre from a customer perspective. The study was based on travel planning and human psychology principles to appraise how humans gather and process information as a basis for improving the provision of information, communication, customer service and the ambience of the Travel Centre. The study sets out an action plan of measures to improve the key communication channels and integrate the use of technology to enhance the customer-focused nature of the Travel Centre.


	Transport for London Stepping into the passengers shoes to understand passenger information requirements

	Nottingham City Transport Developing a customer-focused marketing strategy to improve a Travel Centre

	Transport Planning Society Glide has undertaken a re-brand of the Transport Planning Societys (TPS) communications output. The All Change magazine, events email, brochure and stationery all have a fresh new look.

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